Guess who's real?
You.
The goal of this project was to innovate Guess, which has struggled to incorporate sustainability, diversity and inclusion. Guess who's real? You. is a genderless collection embraces all body sizes. I looked at all aspects of marketing to engage with consumers making them feel special and part of a community.
WHAT
Sustainable product development for Fashion brand Guess
WHERE
Savannah, GA
WHEN
Winter, 2020
Market & Consumer Research, Concept creation, Merchandising, Marketing Strategy, Photoshoot planning, Media Buys: Camila Passiani
Photographer: Yani Pedroza
Talent: Nikomi, Sean, Asmir, Grace, Raphael, Jacob, Hailey, Cassie.
