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Guess who's real?
You. 

The goal of this project was to innovate Guess, which has struggled to incorporate sustainability, diversity and inclusion. Guess who's real? You. is a genderless collection embraces all body sizes. I looked at all aspects of marketing to engage with consumers making them feel special and part of a community. 

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WHAT

Sustainable product development for  Fashion brand Guess

WHERE

Savannah, GA

WHEN

Winter, 2020

Market & Consumer Research, Concept creation, Merchandising, Marketing Strategy, Photoshoot planning, Media Buys: Camila Passiani 

Photographer: Yani Pedroza

Talent: Nikomi, Sean, Asmir, Grace, Raphael, Jacob, Hailey, Cassie.

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