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Emotional Scents
Social Media Campaign 

A social media campaign developed for SCADBeauty around the benefits of aromatherapy on people's mental health and wellbeing while highlighting the Fragrance minor and building engagement online. 

The goal was to develop creative and consistent story content across all platforms. Posts are engaging, activating the audience to respond and interact with ScadBeauty. 

Emotional Scents achieved the highest engagement on 4 social media platforms out of 6; Instagram, Tiktok, Youtube, and Linked-in. 

Creative Team: 

Market Research, Content Creation, and Video Editing: Camila Passiani

Research and Content Creation: Victoria Bakker



Social Media Campaign 




March, 2021

Campaign Video Recap

Example of Content