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#MyLaneigeSecret

This campaign highlights the brand's award-winning "Lip Sleeping Mask". It aims to share the secret of achieving soft, plump & beautiful lips overnight. It encourages the audience to share their secret, with their choice of flavor.


The campaign's ultimate goal is to generate a greater value and importance for this product during nighttime skincare routines.

WHAT

Marketing Campaign 

WHERE

Savannah

WHEN

Creative Team: 

 

Ceative Director: Muskaan Sukla

Co creative Director + Camila Passiani

Talent: Regina Perez Corona 

Photographer: Ricardo Rodriguez

January 2022

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CamilaPassiani_Logo.png