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#MyLaneigeSecret
This campaign highlights the brand's award-winning "Lip Sleeping Mask". It aims to share the secret of achieving soft, plump & beautiful lips overnight. It encourages the audience to share their secret, with their choice of flavor.
The campaign's ultimate goal is to generate a greater value and importance for this product during nighttime skincare routines.
WHAT
Marketing Campaign
WHERE
Savannah
WHEN
Creative Team:
Ceative Director: Muskaan Sukla
Co creative Director + Camila Passiani
Talent: Regina Perez Corona
Photographer: Ricardo Rodriguez
January 2022
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