Louis Vuitton
BEAUTY Pop-Up Shop
In this project my team and I developed 8 color cosmetic SKUS's for the luxury house Louis Vuitton, as a way to create an entry price point for younger brand enthusiasts. A pop-up shop launch event was created to exclusively launch the collection.
One of the biggest learnings of this project was understanding how cosmetics fit in a retail environment and how to create an ambiance to elevate consumers’ experience. For this, we looked at all aspects of consumer engagement; sampling, product testing, textures, colors, lighting, etc., to create a memorable experience.
WHAT
Color Cosmetic
Product Development
& Launch Event
WHERE
Savannah, GA
WHEN
Winter 2020
Complete Presentation:
Collaborative Creative Team:
Market Research and marketing concept ideation: Chloe Gentry and Sean Willis.
Consumer research, product concept, packaging ideation, and presentation: Camila Passiani
Interior Designer by: Hanna Rek
