Louis Vuitton
BEAUTY Pop-Up Shop

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In this project my team and I developed 8 color cosmetic SKUS's for the luxury house Louis Vuitton, as a way to create an entry price point for younger brand enthusiasts. A pop-up shop launch event was created to exclusively launch the collection. 

One of the biggest learnings of this project was understanding how cosmetics fit in a retail environment and how to create an ambiance to elevate consumers’ experience. For this, we looked at all aspects of consumer engagement; sampling, product testing, textures, colors, lighting, etc., to create a memorable experience. 

WHAT

Color Cosmetic

Product Development 

& Launch Event

WHERE

Savannah, GA

WHEN

Winter 2020

Complete Presentation:

Collaborative Creative Team:

Market Research and marketing concept ideation: Chloe Gentry and Sean Willis. 

Consumer research, product concept, packaging ideation, and presentation: Camila Passiani

Interior Designer by: Hanna Rek

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