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   See with

Ferragamo

A unisex line of eyewear that integrates a different demographic; consumers who might not otherwise buy designer products.

- Sustainable frames made from recycled plastic

- Sleek modern frames for young men and women that are fashionable and practical for everyday wear

- Introduce middle-class consumers into the brand, ideally creating loyalty from the quality of the glasses

WHAT

FASM 245 - Eyewear Brand Extension

WHERE

Chateau du Marquis de Sade, Lacoste, France

WHEN

Fall 2019

Please, see full presentation for better understanding

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VIDEO CAMPAIGN