See with
Ferragamo
A unisex line of eyewear that integrates a different demographic; consumers who might not otherwise buy designer products.
- Sustainable frames made from recycled plastic
- Sleek modern frames for young men and women that are fashionable and practical for everyday wear
- Introduce middle-class consumers into the brand, ideally creating loyalty from the quality of the glasses
WHAT
FASM 245 - Eyewear Brand Extension
WHERE
Chateau du Marquis de Sade, Lacoste, France
WHEN
Fall 2019
Please, see full presentation for better understanding
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VIDEO CAMPAIGN
