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Zimmermann

Brand Extension

WHAT

Brand Extension Project for FASM 215 - Fashion Aesthetics

WHERE

Savannah

In this project my team and I created a brand extension for the Australian brand Zimmermann.

We developed the idea of a fragrance and prepared a marketing strategy campaign to follow the "mock launch" of the product. 

WHEN

October, 2018

Product

An Eau de Parfum illuminated by the sweet highlights of White Gardenias, Water Lily, Peonies and D''Anjou Pear. The fragrance has smooth undernotes of Sea Salt and the serenity of sensual Sandalwood and Velvet Tuberose.

Media Buys

ADVERTISEMENTS

CREDITS

Team

Camila Passiani

Chloe Gentry

Emilie Haupt

Josh Yung

Photographer- David Dong 

Videograpaher- Sean Lien

Model- Wylee Musnicki

Interior Space Designer- Tiffany Tan

Location Providers- Reggie Allison and Gina Hughey

Presentation

© 2019 by Camila Passiani.