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Zimmermann
Brand Extension

In this project my team and I created a brand extension for the Australian brand Zimmermann. We developed the idea of a fragrance and prepared a marketing strategy campaign to follow the "mock launch" of the product. 

Product

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WHAT

Fragrance Development & Marketing Campaign

WHERE

Savannah

WHEN

October, 2018

An Eau de Parfum illuminated by the sweet highlights of White Gardenias, Water Lily, Peonies and D''Anjou Pear. The fragrance has smooth undernotes of Sea Salt and the serenity of sensual Sandalwood and Velvet Tuberose.

Media Buys

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ADVERTISEMENTS
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CREDITS

Team

Camila Passiani

Chloe Gentry

Emilie Haupt

Josh Yung

Photographer- David Dong 

Videograpaher- Sean Lien

Model- Wylee Musnicki

Interior Space Designer- Tiffany Tan

Location Providers- Reggie Allison and Gina Hughey

Presentation

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