Brand Extension Project for FASM 215 - Fashion Aesthetics
In this project my team and I created a brand extension for the Australian brand Zimmermann.
We developed the idea of a fragrance and prepared a marketing strategy campaign to follow the "mock launch" of the product.
An Eau de Parfum illuminated by the sweet highlights of White Gardenias, Water Lily, Peonies and D''Anjou Pear. The fragrance has smooth undernotes of Sea Salt and the serenity of sensual Sandalwood and Velvet Tuberose.
Photographer- David Dong
Videograpaher- Sean Lien
Model- Wylee Musnicki
Interior Space Designer- Tiffany Tan
Location Providers- Reggie Allison and Gina Hughey